Imagine if you could see how artificial intelligence handles the daily dramas of running a business — from crises to ethics, and even the temptation to cheat. This isn’t science fiction; it’s happening right now at Firmulate. Here, AI models are managing a real, live company, making decisions in real time, and their performance is fully transparent. For parents and caregivers, it offers a unique glimpse into how technology can be tested under pressure — and how crucial trust and discipline are in any decision-making system.
The Live Experiment: An AI Company Under Stress
At the heart of this experiment is a tiny but complex software company run entirely by artificial intelligence. It has 13 synthetic employees, each guided by a set of over 680 self-learned rules, constantly versioned and audited. The company faces real-world crises — customer issues, financial pressures, tricky ethical dilemmas — just like any small business. And right now, it’s burning through €105,000 a month, earning just €2,300 in monthly recurring revenue, with a visible countdown of its cash reserves.
What makes this experiment extraordinary is that every decision, every crisis response, and every ethical test is public and transparent. You can watch the company in action at firmulate.com/live. The goal? To assess whether AI models can handle the messy, unpredictable nature of running a business without falling into shortcuts or deception.
This ongoing live experiment reveals that AI can recognize and respond to crises effectively — with all four models spotting every crisis and refusing manipulation attempts. Yet, only two managed to close a crucial deal, and even then, only after uncovering a hidden, critical piece of information in the company’s own files. The key lesson: trustworthiness and thoroughness matter just as much as technical ability. As AI begins to touch areas like customer support or decision-making, understanding its strengths and limitations is vital — especially for families and consumers relying on these systems to make honest, reliable choices.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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