TL;DR
Turn the school run and nap time into listening time
- Thousands of audiobooks, podcasts and originals
- Listen on your phone, tablet or Echo — also offline
- Cancel anytime
Target has released Bullseye’s Top Toys List for the 2026 holiday season, a merchant-selected lineup of 50 toys priced from $4.99. More than half are Target exclusives, and the retailer’s Holiday Kids Catalog, available online and in the Target app, features nearly 500 items.
Target has released Bullseye’s Top Toys List for the 2026 holiday season, featuring 50 toys selected by the retailer’s merchants, with prices starting at $4.99. The list includes products from major toy and entertainment brands as well as Target-owned and exclusive lines; more than half of the selections are Target exclusives, according to the retailer.
The selections are grouped into 10 play trends, including imaginative play, sensory toys, building and STEM-inspired activities, gaming, character toys, role play, fashion and beauty, vehicles, and family play. Featured products named in the report include the Mattel Barbie DreamHouse, Fisher-Price Little People Ultimate Mountain Playset, Nintendo Switch 2, PAW Patrol and Hot Wheels playsets, and Jazwares’ Pokémon Pikachu Puppetronic by RealFx.
Target-exclusive examples include Spin Master’s Hatchimals Hello Kitty Bloomables, a LEGO Star Wars Up-Scaled Darth Vader Minifigure, Moose Toys’ Little Live Pets My Really Real Puppy, FAO Schwarz makeup sets, and Target-themed role-play toys. The list also contains lower-priced items such as RMS Mystery Squishy Dumplings, listed at $4.99. The source report gives prices for some featured toys, but not a complete price breakdown for all 50.
Target says its Holiday Kids Catalog is its most expansive yet, with nearly 500 items, including the top-toys selections. Available through Target.com and the Target app, it includes interactive content, video reviews, and toy demonstrations. Target also plans in-store and online displays organized by age, interest, and play style during the holiday season.
A Holiday List Built Around Exclusives
The lineup gives shoppers a single place to browse a broad range of toys while showing how Target is using exclusive products and digital discovery to distinguish its holiday assortment. The retailer says more than half of the 50 list items are exclusive to Target, and more than one-fifth of its overall toy assortment is exclusive. It also reports that more than 1,000 toys are available for under $10, a figure that applies to its wider assortment rather than just the 50-item list.
The catalog’s scale may help families compare options by age and type of play, while demonstrations and video reviews offer additional product information before purchase. These are features Target says the experience provides; the announcement does not report how shoppers will use them or whether they will affect sales. For readers, the practical point is that the list is a retailer-curated selection, not a ranking based on independent testing or sales data.
One item also links holiday shopping to a charitable contribution. Target says it will donate $3 to St. Jude Children’s Research Hospital for each Gigglescape St. Jude bear bought in stores or online from Nov. 1, 2026, through Jan. 2, 2027. The donation period and amount apply specifically to that bear, not to purchases from the full toy list.
Products Worth Considering
LEGO Marvel Infinity Gauntlet (76191) Building Set
LEGO Boost Creative Toolbox 17101 Robot Building and Coding Kit, 847 Pieces
LEGO Marvel Iron Man Mark 3 Collector’s Edition Building Set (76344)
As an affiliate, we earn on qualifying purchases.
How Target Is Presenting the Picks
Target describes Bullseye’s Top Toys as an annual holiday-season selection chosen by its merchants. For 2026, the retailer has organized the picks around 10 named themes, from “A world of make-believe” and “Make, build and discover” to “Hugs that help.” Those labels reflect the retailer’s categories for the list, rather than a formal evaluation of toy quality.
The 2026 announcement pairs the list with a broader catalog and planned merchandising in stores and online. The report says the catalog includes nearly 500 items, so it extends beyond the 50 featured toys. Target’s stated assortment figures also refer to different scopes: more than half of the Top Toys are exclusive, while more than one-fifth of the retailer’s total toy assortment is exclusive.
The list spans products for different ages and interests, including toys with age labels in the source material such as Tickle Me Elmo Giggle Max for 18 months and older, and Pokémon Pikachu Puppetronic for ages 8 and up. Shoppers should check each product’s packaging and listing for its age guidance, features, and current price; the source does not provide those details for every selection.
“Guests tell us they count on Target to make holiday shopping fun, easy, and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap.”
— Cassandra Jones, Target senior vice president of Fun101
Prices, Stock and Selection Details
The announcement does not provide a complete item-by-item price list, availability by location, or stock information for all 50 toys. Prices and inventory may differ by product or change over the holiday period; the source confirms only that the list starts at $4.99 and identifies some individual prices.
Target has not supplied independent testing, sales rankings, or a method for comparing the toys. Its selections are described as merchant-chosen, and the trend categories are the retailer’s own. The source also does not give a total projected donation from St. Jude bear purchases; that amount will depend on how many qualifying bears are sold during the stated dates.
Catalog and Seasonal Displays Ahead
The list and digital catalog are available now on Target.com and in the Target app, according to the report. During the holiday season, Target says it will feature toys online and in stores with displays arranged by age, interest, and play style.
The St. Jude bear donation offer is scheduled to run from Nov. 1, 2026, through Jan. 2, 2027, for purchases made in stores or online. Target has not announced further list changes or a schedule for additional product releases in the source material. Shoppers seeking details on a particular toy can check its Target listing for its current price, age recommendation, and availability.
Key Questions
How many toys are on Target’s 2026 Bullseye’s Top Toys List?
The list features 50 toys, selected by Target merchants for the 2026 holiday season.
How much do the toys cost?
Target says prices start at $4.99. The announcement does not give prices for every item, so shoppers should check individual listings for current prices.
Are the toys exclusive to Target?
More than half of the 50 selections are Target exclusives, according to the retailer. The list also includes products from brands such as LEGO, Barbie, Disney, and Nintendo.
Where can shoppers view the list and Holiday Kids Catalog?
Target says both are available through Target.com and the Target app. Its nearly 500-item catalog includes interactive content, video reviews, and toy demonstrations.
How does the Gigglescape St. Jude bear support the hospital?
Target says it will donate $3 per bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027, to St. Jude Children’s Research Hospital.
Source: rss
