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Moose Toys has created a Consumer Products division and appointed Robbie Prinzo as its senior vice president. Prinzo will oversee the company’s global out-licensed consumer products business, while Moose’s inbound licensing team remains under Hollie Holmes.
Moose Toys has created a Consumer Products division and appointed Robbie Prinzo as senior vice president, placing him in charge of the company’s global out-licensed consumer products business. The move gives Moose a dedicated team to develop its brands beyond toys, including through new categories, products and experiences.
Prinzo is based in El Segundo, California, and will report to Chief Brand Officer Joe Lawandus. In the newly created role, he will oversee Moose’s global out-licensing activity, consolidating those programs under the new division, according to the company’s announcement reported by The Toy Book.
Prinzo brings more than 20 years of licensing and brand-building experience. Most recently, he was head of global licensing at Cloudco Entertainment, where he led merchandise, location-based entertainment and promotional programs associated with more than $750 million in global retail sales. The source report says his work included expanding Care Bears licensing across more than 20 territories.
Before Cloudco, Prinzo held senior licensing positions at Hasbro and Nickelodeon Consumer Products. At Hasbro, he worked on fashion and home products for brands including Transformers and My Little Pony. His Nickelodeon portfolio included SpongeBob SquarePants, Dora the Explorer and Blue’s Clues. Moose said its inbound licensing team will remain under Hollie Holmes, who also reports to Lawandus.
A Dedicated Team for Moose Brands
The new division formalizes Moose’s effort to build business around its brands outside the toy aisle. Out-licensed consumer products can bring a company’s intellectual property into other product categories and experiences, while a dedicated team can coordinate those programs across markets. Moose says the division will bring its out-licensed activity together and seek further opportunities for its brands.
For the business, the appointment adds an executive with experience spanning global licensing, merchandise and location-based entertainment. Prinzo’s prior work across major entertainment and toy brands is relevant to the assignment, though the announcement does not identify specific Moose properties, licensees, product launches, sales targets or timelines. The immediate news is a structural change and leadership hire, not a disclosed licensing deal or forecast of results.
moose toys licensed consumer products
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Prinzo’s Licensing Experience
The appointment builds on experience across different parts of the licensing business. At Cloudco, Prinzo led programs involving consumer merchandise, promotions and location-based entertainment. The report describes Care Bears licensing in more than 20 territories and says the programs he led represented more than $750 million in global retail sales. That figure refers to the programs he oversaw; it is not presented as revenue earned by Prinzo or as sales for Moose Toys.
His earlier posts at Hasbro and Nickelodeon Consumer Products involved established brands with products spanning categories such as fashion and home. Moose’s announcement frames the new division as a way to expand its own brands into additional categories and experiences. The company already has an inbound licensing team led by Holmes; that function is staying separate under her leadership, rather than moving into Prinzo’s new role.
“Establishing a dedicated Consumer Products division is an important next step as we continue to build Moose into a global brand powerhouse and find new ways for consumers to engage with our brands.”
— Joe Lawandus, Moose Toys chief brand officer
Plans and Launches Not Disclosed
The announcement does not name the Moose brands that will be prioritized, the categories the division will target, or any licensing partners or consumer products in development. It also provides no launch dates, financial targets or estimates of expected sales. The reported $750 million figure concerns global retail sales associated with programs Prinzo led at Cloudco, not projected Moose business.
It is not clear how the new division will be staffed beyond Prinzo, how its work will be divided from other brand functions, or what new experiences the company may pursue. Moose has said the inbound licensing team remains under Holmes, but has not provided further details on how the teams will coordinate.
Watch for Licensing Announcements
The next visible developments would be announcements identifying the Moose brands, product categories, partners or experiences tied to the division. The company has not provided a timetable for those updates or named an initial slate of projects, so no specific launch should be assumed from the appointment alone.
For now, Prinzo’s role is to oversee Moose’s global out-licensed consumer products business and build on the company’s existing portfolio. Any assessment of the division’s commercial impact will depend on future details about partnerships, products, market reach and sales.
Key Questions
What did Moose Toys announce?
Moose Toys created a Consumer Products division and appointed Robbie Prinzo as its senior vice president to lead the company’s global out-licensed consumer products business.
Who is Robbie Prinzo?
Prinzo is a licensing executive with more than 20 years of experience. Before joining Moose, he led global licensing at Cloudco Entertainment and held senior licensing roles at Hasbro and Nickelodeon Consumer Products.
What will Prinzo oversee?
He will oversee Moose’s global out-licensed consumer products business and report to Chief Brand Officer Joe Lawandus. The company says the division will support expansion into new categories, products and experiences.
Will Moose’s inbound licensing team move into the new division?
No. Moose said the inbound licensing team will remain under Hollie Holmes, who also reports to Lawandus.
Has Moose announced specific products or partners?
The report does not identify specific products, licensees, launch dates or financial targets for the new division. Those details remain undisclosed.
Source: rss
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