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The Toy Association scheduled its 2027 Los Angeles Spring Preview Market Week for May 17–21 and Fall Preview Market Weeks for Sept. 13–24. It also plans to add two floors to The Toy Building, creating 50,000 square feet of additional showroom capacity; further event programming has not yet been announced.
The Toy Association has set dates for its 2027 Los Angeles toy preview events: the Spring Preview Market Week runs May 17–21, and the Fall Preview Market Weeks run Sept. 13–24. The organization also plans to add two floors to The Toy Building, expanding showroom space for manufacturers and industry visitors.
The events are scheduled to bring toy manufacturers, retailers and other industry professionals to Los Angeles’ Toy District to preview products, discuss emerging trends and make business connections, according to the announcement. The fall event is scheduled across nearly two weeks, while the spring market is set for five days.
The Toy Association says The Toy Building will add two floors of showrooms, increasing its capacity by an additional 50,000 square feet. The expansion follows strong demand for space at the building, whose original four floors were nearly fully occupied by permanent tenants, the association said.
Circana and X Tracks Licensing Summit are expected to return with educational sessions during the 2027 events. The association said it will announce additional speakers and special events in the coming months. Details on the full schedules and showroom availability were not included in the announcement.
More Room for Toy Industry Meetings
The dates give companies and retailers an early planning window for product previews and business meetings in Los Angeles. The planned expansion may provide more room for exhibitors seeking showroom space, in light of the association’s report that the current four floors were nearly full.
The additional 50,000 square feet is a stated capacity increase, not a confirmed count of new tenants or exhibitors. The expansion’s practical effect will depend on completion, leasing and how the added space is allocated. For professionals considering attendance or exhibiting, the dates and planned capacity are useful, while booking details remain forthcoming.
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Demand Behind the Building Expansion
The announcement follows the 2026 LA Fall Toy Previews, held Sept. 14–26 in El Segundo, California, according to The Toy Book’s report citing The Toy Association. The association described the event as drawing large crowds and said demand for showroom space at the recently opened Toy Building rose sharply.
The building’s original four floors were nearly fully occupied by permanent tenants, the association said. It is against that backdrop that the organization plans to add two floors. The 2027 preview dates were announced alongside the expansion plan, linking the next events to efforts to increase the venue’s available showroom capacity.
“The Toy Building will open two additional floors of showrooms.”
— The Toy Association, as reported by The Toy Book
Expansion and Program Details Pending
The association has announced the plan for two additional floors and a stated increase of 50,000 square feet, but the announcement does not specify a construction or opening schedule. It is not yet clear when the new floors will be ready for exhibitors or how showroom space will be allocated.
The dates and the return of Circana and X Tracks Licensing Summit are confirmed in the announcement, but speaker lineups, session topics and special events have not been detailed. The association has not provided the full event schedule or specific information about registration and showroom bookings in the source material.
More Event Details Expected
The Toy Association says it expects to announce additional speakers and special events in the coming months. Companies seeking showroom opportunities can consult the association’s website for information, according to the announcement.
Further updates should clarify the programming for both market weeks and provide more information about the Toy Building expansion, including availability and timing. For now, the announced dates are May 17–21 for spring and Sept. 13–24 for fall; the completion status of the additional floors remains unreported.
Key Questions
When are the 2027 LA Spring Preview Market Week dates?
The Spring Preview Market Week is scheduled for May 17–21, 2027.
When are the 2027 LA Fall Preview Market Weeks?
The fall market weeks are scheduled for Sept. 13–24, 2027.
How much showroom space is planned at The Toy Building?
The Toy Association plans to add two floors, which it says will increase capacity by 50,000 square feet. The announcement does not specify when the added floors will be ready.
Which industry programs are returning?
Circana and X Tracks Licensing Summit are expected to return with educational sessions. Speakers, session details and other special events have not yet been announced.
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