For OLED TV deals this Black Friday, I’d start with the LG C5 series as the best overall balance of picture features, sizes, and everyday usability. The Samsung S90 series stands out for buyers prioritizing gaming and a brighter, punchier presentation, while the LG G5 is the premium choice for a higher-end setup. The main tradeoffs are screen size versus picture and gaming features, plus differences in smart platforms and Dolby Vision support. Older 2025 models may suit value-focused shoppers, while 2026 models bring newer options but need closer feature-by-feature comparisons. Read on for all 13 picks and a guide to choosing the right OLED for your room and viewing habits.
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Key Takeaways
- The LG C5 is the clearest all-around starting point in this lineup, with 55-, 65-, and 77-inch options for different rooms and budgets.
- Samsung’s S90 models are the gaming-focused alternatives, with 144Hz motion features listed on the 2025 S90F and S90H entries; check the exact model’s specifications before buying.
- The LG G5 is the premium pick, while the B6 and S85H offer more straightforward options for shoppers who do not need every high-end feature.
- Screen size changes the value equation: the 48-inch Sony A90K suits compact spaces, whereas the 77-inch LG C5 and Samsung S84F prioritize a larger viewing experience.
- Smart platform and HDR format matter alongside panel type: LG listings include Dolby Vision, Roku offers its own TV interface, and Samsung’s listed models emphasize HDR+.
| oled tv deals black friday | Screen size | Resolution | HDR | Processor |
|---|---|---|---|---|
| LG OLED65C5PUA 65" C5 OLED evo | 65 inches | 4K UHD | HDR Expression Enhancer, Dolby Vision | α9 AI Processor Gen7 |
| LG 55-Inch Class OLED evo AI S | 55 inches | — | Dolby Vision, HDR10 | Alpha 9 AI Processor Gen8 |
| LG 65-Inch OLED AI 4K B6 Serie | 65 inches | 4K | Dolby Vision | A8 AI Processor 4K Gen3 |
| Samsung 55-Inch Class S90H Ser | 55 inches | 4K | HDR+ | NQ4 AI Gen3 |
| Samsung 65-Inch Class S85H Ser | 65 inches | 4K | Yes; format not specified | — |
| Samsung 77-Inch Class S90H Ser | 77 inches | 4K | HDR+ | NQ4 AI Gen3 |
| Roku 55-Inch Pro Series 4K OLE | 55 inches | — | Dolby Vision | — |
| Samsung 55-Inch Class S90F Sma | — | 4K | — | NQ4 Gen3 |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | HDR+ | NQ4 AI Gen3 |
| Sony 48 Inch A90K BRAVIA XR 4K | 48 inches | 4K HDR | — | Cognitive Processor XR |
| LG 65-Inch OLED evo G5 Series | 65 inches | 4K | Dolby Vision | Alpha 11 AI Processor Gen2 |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | OLED HDR | NQ4 AI Gen2 |
| LG 77-Inch Class OLED evo AI S | 77 inches | 4K | HDR10 and Dolby Vision | Alpha 9 AI Processor Gen8 |
More Details on Our Top Picks
LG OLED65C5PUA 65″ C5 OLED evo 4K UHD webOS TV 2025 Bundle with Protection and Accessories
This 65-inch C5 is my bundle pick for Black Friday shoppers who want a complete setup rather than a bare TV. Its OLED evo 4K panel, Dolby Vision, and Dolby Atmos make it a flexible choice for films, sports, and games, while four HDMI 2.1 ports leave room for several current-generation consoles and other devices. The included protection plan, wall mount, cables, and surge adapter add practical value when comparing bundled listings with the standalone 55-inch LG C5, which offers a newer listed processor generation but no bundle details here. The tradeoff is that this package is a large, premium-class purchase, and the extras only help if they suit your room and setup. Buyers who want the newest specified LG processor should compare the 55-inch model before choosing.
Pros:- 65-inch OLED evo 4K screen with deep blacks and vivid color
- Four HDMI 2.1 ports support multiple modern gaming and media devices
- Dolby Vision and Dolby Atmos support movies with compatible content
- Bundle includes a 26-month protection plan, wall mount, HDMI cables, and surge adapter
Cons:- The 65-inch size requires substantial wall or stand space
- Bundle accessories may add little value if you already have a mount and cables
- Listed α9 Gen7 processor is an older generation than the Alpha 9 Gen8 in the 55-inch LG C5
Best for: Black Friday shoppers furnishing a living room who want a 65-inch OLED, several HDMI 2.1 connections, and included setup accessories and protection.
Not ideal for: Buyers with a small room, a tight budget, or no use for the included mount and accessories; the 55-inch LG C5 is a better size fit.
- Screen size:65 inches
- Resolution:4K UHD
- Display technology:OLED evo
- HDR:HDR Expression Enhancer, Dolby Vision
- Audio:Dolby Atmos
- Smart platform:webOS 25
- HDMI ports:4 HDMI 2.1
- Processor:α9 AI Processor Gen7
- Included protection:26-month extended protection plan
Our verdict“Choose this 65-inch C5 bundle if its included protection and setup gear match your needs; otherwise compare the standalone 55-inch C5 or a simpler listing.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
For a bedroom, apartment, or viewing distance that does not call for a 65-inch screen, this 55-inch LG C5 keeps the central OLED strengths without taking over the room. Its OLED panel produces deep blacks, while Brightness Booster and AI super upscaling are intended to help bright scenes and lower-resolution sources look more polished. Dolby Vision, Dolby Atmos, and Filmmaker Mode also make it a strong fit for streaming films with compatible formats. Compared with the bundled 65-inch C5, this option is more manageable and lists the newer Alpha 9 AI Processor Gen8, but it does not include the bundle’s stated protection and accessories. OLED’s susceptibility to burn-in also makes varied viewing habits a better match than long, repeated static-image use.
Pros:- 55-inch OLED evo screen delivers deep blacks and accurate-looking color
- AI super upscaling can improve the presentation of lower-resolution sources
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support compatible movie content
- Alpha 9 AI Processor Gen8 is a newer listed generation than the Gen7 processor in the bundled 65-inch C5
Cons:- Smaller screen gives less impact in a large living room than the 65-inch C5 options
- OLED panels can be susceptible to burn-in with repeated static images
- No protection plan or accessory bundle is specified, unlike the bundled 65-inch C5
Best for: Apartment dwellers and bedroom viewers who want OLED contrast, Dolby Vision, and a newer listed LG processor in a 55-inch size.
Not ideal for: Buyers seeking a large-screen theater setup or those who leave static channels, scoreboards, or interfaces onscreen for extended periods.
- Screen size:55 inches
- Series:C5
- Display technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Brightness Booster, Filmmaker Mode
Our verdict“Pick this C5 for a smaller room and newer listed LG processing, but choose a 65-inch option if screen scale matters more.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
The 65-inch LG B6 is the gaming-focused pick here for buyers who want OLED contrast alongside clearly listed high-refresh gaming support. Its 120Hz refresh rate, 0.1ms response time, VRR, NVIDIA G-SYNC, and AMD FreeSync Premium are aimed at smoother play with compatible hardware; those features matter more to a console or PC player than to someone who mainly watches films. Compared with the Samsung 55-inch S90H, the B6 offers a larger screen and lists a 120Hz panel, while Samsung specifies a higher 165Hz refresh rate and glare-reducing technology. The B6 also brings Dolby Vision and Dolby Atmos, but its 65-inch footprint and feature-rich setup are less convenient for compact spaces or buyers seeking a simple plug-and-watch TV.
Pros:- 120Hz refresh rate and 0.1ms response time support responsive gameplay
- VRR, NVIDIA G-SYNC, and AMD FreeSync Premium provide adaptive-sync options
- Dolby Vision and Dolby Atmos support compatible films and shows
- 65-inch OLED screen combines a large image with deep blacks and vivid color
Cons:- 65-inch dimensions may not fit smaller rooms or viewing setups
- Gaming features require compatible devices and content to deliver their benefits
- The Samsung 55-inch S90H specifies a higher 165Hz refresh rate and Glare Free technology
Best for: Console and PC gamers who want a 65-inch OLED with 120Hz, VRR, and support for both NVIDIA G-SYNC and AMD FreeSync Premium.
Not ideal for: Small-room viewers or buyers who do not use gaming features; the 55-inch Samsung S90H may suit glare-prone rooms and supported high-refresh PC setups better.
- Screen size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Refresh rate:120Hz
- Response time:0.1ms
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Smart platform:webOS
Our verdict“Choose the B6 if a large OLED and broad adaptive-sync support matter more than the S90H’s higher stated refresh rate.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
Among these five picks, the Samsung S90H is the clearest match for buyers prioritizing high-refresh gaming and reflections in a bright room. Its listed 165Hz refresh rate, G-SYNC, and FreeSync Premium Pro target compatible gaming systems, while Glare Free technology is designed to reduce reflections that can distract during daytime viewing. AI upscaling and motion enhancement also aim to sharpen or smooth varied sources. Compared with the 55-inch LG C5, Samsung emphasizes glare handling and a higher stated refresh rate, while the LG lists Dolby Vision and Dolby Atmos. The S90H’s 165Hz advantage is most relevant to supported PC gaming; it will not translate into a benefit for every console or video source. Buyers should also check that their connected hardware supports the gaming features they want.
Pros:- 165Hz refresh rate is suited to compatible high-refresh gaming setups
- G-SYNC and FreeSync Premium Pro support adaptive sync with compatible hardware
- Glare Free technology is designed to reduce distracting reflections
- AI upscaling and motion enhancement address a range of source material
Cons:- 165Hz gaming benefits depend on compatible PC hardware and content
- HDR is listed as HDR+ rather than Dolby Vision, which the LG C5 supports
- Some gaming and picture features may depend on the connected device or source
Best for: PC gamers and daytime viewers who want a 55-inch OLED with reflection-reducing technology and high-refresh adaptive-sync support.
Not ideal for: Buyers who want Dolby Vision, do not use compatible high-refresh gaming hardware, or mainly watch standard-rate video.
- Screen size:55 inches
- Series:S90H
- Display technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh rate:165Hz
- Gaming features:G-SYNC, FreeSync Premium Pro
- Special features:Glare Free technology, AI upscaling, AI motion enhancer, auto HDR remastering
Our verdict“Pick the S90H for its specified 165Hz gaming and glare-reducing features, but favor the LG C5 if Dolby Vision is a priority.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The Samsung S85H makes sense for shoppers who want a 65-inch OLED for a mix of streaming and gaming, without making the lineup’s highest listed refresh rate its main selling point. AI 4K upscaling is intended to make lower-resolution material better fit the 4K panel, while Pantone validation gives buyers a specific color-validation credential. For gaming, Motion Xcelerator 120Hz, G-SYNC, and FreeSync Premium support smoother play with compatible devices. Compared with the 65-inch LG B6, the S85H lists Pantone validation and AI upscaling, while the LG provides Dolby Vision and a stated 0.1ms response time. The S85H’s HDR entry is simply listed as “Yes,” so buyers wanting a named format should check their content needs before choosing. Source quality can also limit upscaling gains.
Pros:- 65-inch OLED 4K screen suits larger living-room viewing
- Motion Xcelerator 120Hz, G-SYNC, and FreeSync Premium support compatible gaming
- AI 4K upscaling can improve the fit of lower-resolution sources
- Pantone validation provides a stated color-validation credential
Cons:- HDR is specified only as “Yes,” without a named format
- Upscaling results depend on the quality of the source material
- The 55-inch Samsung S90H lists a higher 165Hz refresh rate for compatible gaming
Best for: Households seeking a 65-inch OLED for varied streaming and compatible gaming, with 120Hz support and AI 4K upscaling.
Not ideal for: Buyers who require Dolby Vision or a clearly specified HDR format, or who want the 55-inch S90H’s listed 165Hz refresh rate.
- Screen size:65 inches
- Series:S85H
- Model year:2026
- Display technology:OLED
- Resolution:4K
- HDR:Yes; format not specified
- Gaming features:Motion Xcelerator 120Hz, NVIDIA G-SYNC, AMD FreeSync Premium
- Upscaling:AI 4K Upscaling
- Color validation:Pantone Validated
Our verdict“Choose the S85H for a large OLED with 120Hz gaming and upscaling, but compare the LG B6 if Dolby Vision is a must.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
For Black Friday shoppers prioritizing a large OLED for gaming, the 77-inch S90H pairs expansive viewing with a stated 165Hz refresh rate, G-SYNC, and FreeSync Premium Pro. Its glare-reducing screen may also suit bright rooms better than the Sony 48-inch A90K, which offers a much smaller screen and a 120Hz gaming ceiling. AI upscaling and motion processing can help lower-resolution sources look cleaner, though results depend on the material and connected hardware.
The tradeoff is that the headline 165Hz capability is most relevant to compatible PC gaming; many console games and streaming sources will not use it. I’d shortlist this model when a wide seating area and fast PC play matter more than a compact footprint or broad source compatibility.
Pros:- 77-inch OLED screen combines a large viewing area with deep contrast.
- Glare Free technology is aimed at reducing reflections in brighter rooms.
- 165Hz refresh rate plus G-SYNC and FreeSync Premium Pro supports compatible gaming setups.
- NQ4 AI Gen3 processing includes upscaling and motion enhancement.
Cons:- The 165Hz benefit depends on compatible PC hardware and game support.
- Large screen size requires substantial wall or furniture space.
- Picture and processing results can vary by source content and setup.
Best for: PC gamers who want a large 77-inch OLED, adaptive sync, and a glare-reducing screen for a bright or shared viewing room.
Not ideal for: Console-only players or buyers without compatible high-refresh-rate PC hardware, since they may not benefit from the 165Hz feature.
- Screen size:77 inches
- Series:S90H
- Display type:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh rate:165Hz
- Gaming sync:G-SYNC and FreeSync Premium Pro
Our verdict“Choose the S90H if your Black Friday shortlist centers on big-screen OLED gaming with a compatible PC; otherwise, its size and PC-focused refresh rate may be more than you need.”
Roku 55-Inch Pro Series 4K OLED Smart TV (2026 Model)
The Roku Pro Series makes the most sense for buyers who want OLED picture quality without a complicated setup routine. Its voice remote with backlit buttons and remote finder adds everyday convenience, while the tool-less stand offers adjustable height. Compared with the Samsung 55-inch S90F, this Roku lists a 120Hz refresh rate rather than 144Hz, but includes stated Dolby Vision and Dolby Atmos support for a straightforward movie-and-TV setup.
The tradeoffs are a potentially reflective screen and less detail about smart-platform compatibility than I’d want from a deal-focused shortlist. Its 55-inch size suits apartments and smaller living rooms, but buyers seeking a larger screen or the highest listed refresh rate should compare the Samsung 77-inch S90H or S90F instead. This is a convenience-first choice, not the lineup’s gaming-spec leader.
Pros:- 55-inch 4K OLED display offers deep blacks and rich color.
- 120Hz refresh rate and listed gaming features support smooth compatible play.
- Backlit voice remote includes a remote finder.
- Tool-less stand has adjustable heights, and Bluetooth Headphone Mode is listed.
Cons:- The 120Hz specification is lower than the 144Hz Samsung S90F and 165Hz S90H.
- The ultra-thin screen may be affected by glare in bright rooms.
- The supplied details do not clearly describe smart-platform compatibility.
Best for: Viewers who want a 55-inch OLED with a beginner-friendly setup, voice remote conveniences, and Dolby Vision for films and shows.
Not ideal for: Competitive PC gamers seeking the lineup’s highest refresh rate, or viewers whose rooms have strong screen reflections.
- Screen size:55 inches
- Display:4K OLED
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Remote features:Voice control, backlit buttons, and remote finder
- Connectivity:Bluetooth Headphone Mode
- Stand:Tool-less with adjustable heights
Our verdict“Pick the Roku Pro Series if easy setup and a helpful remote matter more than leading refresh-rate specifications or glare control.”
Samsung 55-Inch Class S90F Smart TV (2025 Model, 55S90F)
The 55-inch S90F is a strong Black Friday candidate for buyers who want a relatively compact OLED without giving up a high refresh rate. Its 144Hz Motion Xcelerator and NQ4 Gen3 upscaling make it a more gaming-oriented fit than the Roku 55-inch Pro Series, whose listed refresh rate is 120Hz. HDR10+ support and pixel-level dimming are aimed at punchy contrast, while built-in Alexa adds voice control without a separate assistant device.
That extra speed is not a universal benefit: 144Hz gaming requires a compatible PC, and streaming content will not use the full rate. The listed LED backlight wording alongside OLED pixel-level dimming may also leave buyers wanting clarification on the exact display implementation. Compared with the 65-inch S90F, this model saves space but gives up screen area for movie nights.
Pros:- 55-inch 4K OLED format suits smaller living rooms and gaming setups.
- 144Hz Motion Xcelerator supports smooth motion with compatible sources.
- NQ4 Gen3 processor provides AI-powered upscaling.
- HDR10+ and built-in Alexa are included in the supplied specifications.
Cons:- 144Hz gaming depends on compatible PC hardware and content.
- A 55-inch screen offers less impact in larger rooms than the 65-inch S90F.
- OLED use can carry a long-term burn-in risk.
Best for: Buyers with a smaller room or desk setup who want a 55-inch OLED and have a PC capable of using high-refresh-rate gaming.
Not ideal for: Viewers who sit far from the screen and want a larger cinematic image, or buyers without compatible gaming hardware.
- Display size:55 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:144Hz
- HDR format:HDR10+
- Processor:NQ4 Gen3
- Audio:2.1-channel surround sound, 40 watts maximum output
- VESA mount:300 x 200 mm
Our verdict“Choose this S90F when a smaller OLED footprint and PC-ready 144Hz gaming matter more than the larger image of its 65-inch sibling.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The 65-inch S90F balances screen size and gaming capability, making it a flexible Black Friday pick for households that split time between streaming, sports, and compatible PC play. Its 144Hz refresh rate matches the 55-inch S90F while giving movies and live sports more screen presence. The NQ4 AI Gen3 processor handles picture and sound enhancement, and built-in Alexa adds voice control. Compared with the 77-inch S90H, it is easier to fit into an ordinary living room, though it lacks that model’s stated 165Hz rate and Glare Free feature.
Upscaling depends on the quality of the source, and 4K 144Hz gaming calls for suitable PC hardware. Buyers who mostly stream films may get less from the high refresh rate than gamers will. I’d favor this size over the 55-inch version when viewing distance or shared seating makes a larger image worthwhile.
Pros:- 65-inch OLED screen offers a larger image than the 55-inch S90F.
- 144Hz refresh rate is suited to compatible gaming and fast-moving sports.
- NQ4 AI Gen3 processing supports picture and sound enhancement.
- Built-in Alexa supports voice control and smart-home use.
Cons:- 144Hz gaming depends on compatible PC hardware and source content.
- AI upscaling results can vary with the quality of the original material.
- Its size may be less suitable for smaller rooms than the 55-inch S90F.
Best for: Households seeking one 65-inch OLED for streaming, sports, and PC gaming, with Alexa voice control built in.
Not ideal for: Buyers in compact rooms who would rather save space, or PC gamers specifically seeking the S90H’s stated 165Hz refresh rate and glare-reducing screen.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh rate:144Hz
- Smart feature:Alexa built-in
- Model year:2025
Our verdict“Choose the 65-inch S90F for a versatile OLED size and 144Hz capability, unless you need the smaller footprint of the 55-inch model or the larger S90H.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K fills a distinct Black Friday niche: a 48-inch OLED for bedrooms, smaller living rooms, and desks where a larger set would dominate. Sony’s Cognitive Processor XR and Acoustic Surface Audio+ pair image processing with sound that comes from the screen itself, giving this compact option a more cinema-focused pitch than the Roku 55-inch Pro Series. Dolby Vision, Google TV, and HDMI 2.1 features including 4K/120Hz, VRR, and ALLM support both streaming and compatible gaming.
The size is also its main limitation: compared with the 55-inch Roku or Samsung S90F, the A90K gives up screen area and tops out at 120Hz rather than 144Hz or 165Hz. Its premium positioning may be hard to justify for buyers who simply want a larger OLED, and OLED burn-in remains a long-term consideration. It suits viewers who value fit, processing, and integrated audio over sheer scale.
Pros:- Compact 48-inch OLED size fits spaces where larger models may overwhelm the room.
- Cognitive Processor XR and Dolby Vision support a cinema-focused picture setup.
- HDMI 2.1, 4K/120Hz, VRR, and ALLM support compatible gaming.
- Acoustic Surface Audio+ and Dolby Atmos provide integrated audio features.
Cons:- The 48-inch screen is smaller than the 55-inch Roku and Samsung alternatives.
- 120Hz is below the listed refresh rates of the Samsung S90F and S90H.
- OLED panels can be susceptible to burn-in over long-term use.
Best for: Movie fans and console gamers furnishing a bedroom, office, or compact living room who want Dolby Vision and HDMI 2.1 features.
Not ideal for: Buyers building a large shared viewing setup or PC gamers prioritizing refresh rates above 120Hz.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR support:HDR and Dolby Vision
- Smart platform:Google TV
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, and ALLM
- Audio:Acoustic Surface Audio+ and Dolby Atmos
Our verdict“Choose the A90K if your room calls for a compact OLED with Sony processing and integrated audio, rather than a larger or faster gaming screen.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
For a buyer comparing Black Friday OLED options, the 65-inch LG G5 is the performance-first pick: its Brightness Booster Max targets rooms where a darker, entry-level OLED might feel less punchy, while self-lit pixels preserve deep blacks for evening viewing. The 120Hz panel, 0.1ms response time, and four HDMI 2.1 inputs make it better equipped for multiple current-generation consoles or a gaming PC than a simple movie-focused setup. Compared with the larger LG C5 77-inch, the G5 prioritizes brightness and gaming connections over screen size. That tradeoff makes sense if you sit closer or have a brighter room, but not if your main goal is the biggest cinematic image. Its wall-oriented design can also limit placement flexibility, and the advanced options may take time to configure.
Pros:- Brightness Booster Max is designed to make OLED images more visible in brighter viewing conditions.
- Four HDMI 2.1 inputs provide room for multiple gaming devices.
- 120Hz refresh rate and 0.1ms response time suit fast-moving games.
- Wall-mountable Re:New design supports a clean, display-focused setup.
Cons:- Its 65-inch screen is smaller than the 77-inch LG C5 and Samsung S84F options.
- The wall-oriented design may be less suitable for buyers who want flexible stand placement.
- Advanced picture and gaming settings can add setup work for less technical viewers.
Best for: Gamers and movie viewers choosing a 65-inch OLED for a brighter room, especially those connecting several HDMI 2.1 devices.
Not ideal for: Buyers focused on the largest screen for a dedicated theater room, or anyone who wants a straightforward setup without tuning picture and gaming options.
- Screen size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Refresh rate:120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS
- Design:Re:New Wall Design
Our verdict“Choose the LG G5 if brighter-room performance and gaming connections matter more to you than a larger screen or simpler setup.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The 77-inch Samsung S84F makes its case through screen size: it gives sports, films, and shared viewing more room to fill your field of view than the 65-inch LG G5. Its 120Hz OLED panel pairs smooth motion with high contrast, while the NQ4 AI Gen2 processor is intended to refine image clarity and color. Pantone validation may appeal to viewers who care about color presentation, and the built-in Samsung TV Plus platform adds free channel options without requiring a separate streaming box. Compared with the 77-inch LG C5, the S84F is a Samsung-platform alternative with top-firing speakers listed in its sound setup; the supplied details do not establish which delivers better picture performance. Tradeoffs include dependence on a Samsung Account for full smart features and the fact that source quality affects the result. Its large size also calls for ample viewing distance and wall space.
Pros:- 77-inch OLED screen creates a larger shared-viewing image than the 65-inch LG G5.
- 120Hz refresh rate supports smooth motion for sports and compatible games.
- NQ4 AI Gen2 processing is designed to enhance image clarity and color.
- Samsung TV Plus provides access to thousands of channels through the smart platform.
Cons:- Full access to smart features requires a Samsung Account.
- Picture results can vary with the quality of the source content.
- Its 77-inch size needs substantial wall space and a suitable viewing distance.
Best for: Households seeking a 77-inch OLED for sports, films, or group viewing, particularly viewers already comfortable with Samsung’s smart platform.
Not ideal for: Small-room shoppers, viewers who prefer not to use a Samsung Account for smart features, or buyers seeking specified Dolby Vision support.
- Model year:2025
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Refresh rate:120Hz
- HDR:OLED HDR
- Smart platform:Samsung TV Plus with thousands of channels
- Sound:Multi-dimensional surround sound with top-firing speakers
Our verdict“Pick the S84F if a spacious 77-inch OLED and Samsung’s channel platform matter more than a smaller-room fit or a stated Dolby Vision format.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
For film-focused buyers who want a large OLED with familiar cinema formats, the 77-inch LG C5 combines self-lit pixels and Perfect Black and Color with Dolby Vision, Dolby Atmos, and Filmmaker Mode. AI Super Upscaling is intended to improve lower-resolution material, which can help when a household watches a mix of older shows and 4K streams. Compared with the similarly sized Samsung S84F, the C5 explicitly supports Dolby Vision and Filmmaker Mode, making its format details more appealing to viewers who prioritize movie presentation. The Samsung, by contrast, lists top-firing speakers and Samsung TV Plus. The C5’s 77-inch screen needs room, and its feature-rich setup may take more effort than a smaller, simpler television. The supplied specifications also do not list a refresh rate or HDMI input count, so gaming fit is harder to judge from this information alone.
Pros:- 77-inch OLED screen offers an expansive viewing area for films and shared viewing.
- Dolby Vision support adds a stated HDR format for compatible content.
- Filmmaker Mode provides a viewing option tailored to preserve a film-oriented presentation.
- AI Super Upscaling is designed to improve the appearance of lower-resolution content.
Cons:- The 77-inch panel may overwhelm smaller rooms or viewing areas.
- The supplied product details do not specify refresh rate or HDMI input count for gaming comparisons.
- Its range of picture and sound features may require extra setup for non-technical owners.
Best for: Film and streaming enthusiasts who want a 77-inch OLED with Dolby Vision, Dolby Atmos, and a dedicated Filmmaker Mode.
Not ideal for: Buyers with limited wall space, viewers who want a fully specified gaming setup before choosing, or shoppers who prefer a less involved configuration.
- Screen size:77 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10 and Dolby Vision
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Brightness Booster, Perfect Black and Color
- Viewing mode:Filmmaker Mode
Our verdict“Choose the LG C5 for a spacious, movie-centered OLED with Dolby Vision and Filmmaker Mode, but check the full gaming specifications if that is a priority.”
How We Picked
I compared the 13 listed models by the factors that shape a Black Friday OLED decision: screen size, stated processing and motion features, gaming suitability, HDR format information, smart TV platform, and whether the model appears positioned for premium or more accessible use. I also separated 2025 and 2026 models rather than assuming that a newer model year automatically means a better fit. Product names and listed specifications are the basis for these distinctions; a model’s exact feature set can vary by size or market, so buyers should verify the listing before purchase.
The ranking favors models with a strong mix of practical features and size choices, then gives specialized picks their own place rather than treating every OLED as interchangeable. The LG C5 leads for its broad size range and Dolby Vision support; Samsung S90 options rank highly for buyers drawn to their stated high-refresh gaming features. The G5 earns a premium role, while the smaller Sony and larger S84F serve distinct room and screen-size needs. Bundle contents, warranty terms, connectivity, and current Black Friday offer details should be checked on the specific listing.
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday can make several OLED models look like close substitutes, but a good match depends on more than the panel type. I’d use these checks to compare the actual listing, avoid paying for features you will not use, and decide when a larger or newer model is worth choosing.
Match the screen size to viewing distance
Decide where the TV will sit and how far away you usually watch before comparing models. A 77-inch screen can be a strong fit for a large room, but it may dominate a smaller space or require rearranging furniture. Compact choices such as the 48-inch Sony A90K fill a different need from the 55- and 65-inch options. Buyers often focus on a larger diagonal without checking whether the TV stand, wall space, and viewing distance suit it. Measure the installation area, including clearance for the stand or mount, before choosing between sizes. If two sizes are both workable, compare their exact model specifications and listing terms rather than assuming the larger version is identical in every respect.
Compare model years by features, not the calendar
This lineup includes 2025 and 2026 models, so a newer year alone is not a useful reason to choose one. Start with the feature you actually need, such as a listed high-refresh gaming mode, a preferred HDR format, or a particular smart platform. Then verify that the specification appears on the exact size and model code in the offer you are viewing. A past-year TV may remain a better fit if it has the right features and its listing includes clear warranty and return terms. Do not assume model names from different years share the same processor, connections, or picture capabilities. Comparing full model numbers can prevent a similarly named TV from being mistaken for a different configuration.
Choose HDR support around your viewing habits
HDR format support can affect which version of a movie or show your TV can display, so check the services and content you use most. LG’s listed C5 models include Dolby Vision, while Samsung’s product names emphasize HDR+; those labels are not interchangeable. A TV’s HDR branding also does not tell the whole story about how it will look in your room. Consider whether you watch mostly streaming content, discs, broadcast TV, or games, since the available formats differ by source. Check the specific TV’s format support and the connected devices you plan to use. Avoid paying extra for a format advantage that your usual content or playback equipment does not provide.
Separate gaming needs from general viewing
For gaming, check the exact supported refresh rate, input connections, and gaming features instead of relying on a broad “gaming TV” label. The Samsung S90F listings name Motion Xcelerator 144Hz, and the S90H is presented as a gaming-oriented option, but specifications should be verified for the exact screen size and model. Your console or PC must also support the signal you want to use; a TV feature cannot add a higher frame rate to a source that does not provide it. If you mostly watch films and shows, gaming features may matter less than HDR formats, screen size, and the interface you prefer. Check how many HDMI connections you need for consoles, a sound system, and other devices. This keeps you from paying for a gaming feature set that will rarely be used.
Factor in smart platform and audio setup
A smart TV interface affects daily use: app availability, search, voice controls, and how easily family members can find what they watch. This roundup spans LG webOS, Samsung smart TV software, Google TV on the Sony, and Roku’s platform, so the interface is a meaningful point of difference. If you already use a streaming device, the built-in system may be less important, though app support and ease of switching inputs still matter. Do not treat Dolby Atmos branding as proof that built-in TV speakers will replace a soundbar or receiver. Check the audio connections and the sound system you plan to use, especially if your setup includes multiple devices. Choosing a familiar interface may make a more noticeable everyday difference than a small specification gap.
Judge the Black Friday offer by the full purchase terms
Compare the exact model code, screen size, included accessories, warranty, return window, and delivery or installation terms before deciding that an offer is the right one. The LG C5 bundle listing specifically includes protection and accessories, but buyers should confirm what each item covers and whether it suits their setup. A bundle is not automatically better than a TV-only listing if the extras are not useful or protection terms are unclear. Check whether the seller is authorized and read the warranty details for panel coverage and service conditions. Keep the product page or order details so the selected model and included items are clear. These checks help distinguish a genuinely useful offer from one that only looks similar by name.
Frequently Asked Questions
Should I choose the LG C5 or Samsung S90 for a mixed-use TV?
I’d choose between them by prioritizing HDR format and gaming features rather than treating one brand as the automatic winner. The LG C5 listings specify Dolby Vision and cover 55-, 65-, and 77-inch sizes, which makes them flexible for different room plans. Samsung’s S90 listings are more compelling if the listed high-refresh motion features match your gaming setup. Confirm the exact model and size specifications, since features can vary across the range. If your household watches a mix of streaming, sports, and games, write down the two features you use most and compare those directly.
Is a 2025 OLED still worth choosing over a 2026 model?
A 2025 model can still be the better match if it has the features you want and the listing provides suitable warranty and return terms. This roundup includes 2025 options such as the LG C5, Samsung S90F, LG G5, and Sony A90K alongside 2026 models. Model year by itself does not confirm a meaningful improvement for your viewing habits. Compare exact model codes, screen sizes, gaming specifications, HDR support, and connections. Choose the newer model when a specific verified feature solves a need, not simply because its year is later.
Is a 77-inch OLED a better Black Friday choice than a 65-inch model?
Not automatically; the right size depends on viewing distance, room layout, and how much of your use is immersive film or sports viewing. The 77-inch LG C5 and Samsung S84F serve shoppers who want a large screen, while the 65-inch choices are easier to fit in many living rooms. Measure the wall or furniture space and check the TV’s overall dimensions, not only its screen diagonal. Think about where the main seats are and whether viewers sit off to the sides. If both sizes fit, compare the exact specifications and purchase terms for each before deciding.
Do I need a separate streaming device with these OLED TVs?
Not necessarily: the listed models include built-in smart platforms such as webOS, Samsung’s system, Google TV, and Roku. A separate device may still suit you if you prefer its interface, need an app the TV does not offer, or want a consistent experience across screens. Check the apps and voice controls your household uses before buying another device. Also confirm that the TV has enough available connections for your streaming player, game console, and audio equipment. If the built-in platform meets your needs, a separate streamer may add little value.
What should I verify before buying an OLED TV bundle?
Check the exact TV model and size first, then review every accessory included in the bundle and whether those items fit your setup. For the LG C5 bundle, confirm the stated protection plan’s coverage, duration, exclusions, and service process rather than relying on the word “protection.” Compare the bundle’s warranty and return terms with a TV-only listing. Verify who sells and fulfills the order, along with delivery, installation, and return arrangements. Save the listing details so you can confirm what was promised if an included item or service is missing.
Conclusion
For the best overall, I’d start with the LG C5: its size range and listed Dolby Vision support make it the most adaptable pick for many households. For best value, compare the LG B6 and Samsung S85H against the features you actually use, then select the offer with the clearest model details and purchase terms. The best premium choice is the LG G5, while the best for beginners is the Roku Pro Series if a familiar, straightforward smart TV interface is the priority. For gaming-focused buyers, I’d shortlist the Samsung S90 models and verify the specific refresh-rate and connection details; for a compact room, the 48-inch Sony A90K is the specialist pick. The right Black Friday OLED is the one whose exact size, features, and terms match your room and viewing habits—not simply the newest model in the lineup.
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