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Spin Master and Universal are developing a Jurassic World toy collection for children ages 2–5, scheduled to reach major retailers in 2028. The licensing deal covers markets worldwide except China and Japan; product names, prices and release dates have not been announced.
Spin Master and Universal are developing a new line of Jurassic World toys for children ages 2–5, with the collection scheduled to arrive at major retailers in 2028. The agreement covers markets worldwide except China and Japan, extending the companies’ licensing partnership to younger fans of the dinosaur franchise.
The planned range is described as a broad collection of products intended to encourage young children to explore the franchise through play. Spin Master President of Toys Doug Wadleigh said the products would combine dinosaur-themed action with humor and open-ended discovery. The companies have not yet identified individual toys or provided product images, prices or specific retail dates.
The deal applies to markets worldwide, excluding China and Japan. The collection is slated for major retailers in 2028, but the announcement does not name retailers or say whether products will arrive in all covered markets at the same time. Spin Master directs readers seeking further information to its website.
The announcement follows the performance of Spin Master’s Jurassic World Primal Hatch T. rex toy. The company said that product won the overall Toy of the Year award at the 2026 TOTY Awards. That award relates to the Primal Hatch toy; it does not establish how the planned preschool collection will perform.
A Younger Audience for Jurassic
The planned collection would give children ages 2–5 a product line built specifically around their age group, rather than simply extending a general franchise range to younger buyers. Spin Master says the toys will use dinosaur action, humor and open-ended play. Those are descriptions from the company; the announcement offers no product specifications with which to assess how the toys will work for preschoolers.
For retailers and families, the 2028 launch window sets an expectation well in advance of the products reaching stores. Families will need more detail before comparing individual toys, including recommended ages for each item, features, prices and availability. As with any child product, buyers can check the packaging for age guidance and review the CPSC recall database for relevant safety notices when products are available.
The announcement also adds a preschool-focused line to a continuing commercial relationship between Spin Master and Universal. The companies already work together on licensed products based on several entertainment brands. The Jurassic World deal expands that relationship into a younger age category, while its geographic exclusions mean the announced scope does not include China or Japan.
Spin Master’s Existing Jurassic Line
Spin Master describes this collection as the latest addition to its long-standing licensing partnership with Universal. The companies’ other licensed properties include Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters, according to the source report.
The new range follows the company’s Jurassic World Primal Hatch products. Spin Master said the Primal Hatch T. rex received the overall 2026 Toy of the Year award. The source report does not provide sales figures or other measures of that product’s commercial performance, so the award is the stated basis for describing its success.
The preschool collection is a separate planned release. Its stated audience is ages 2–5, and its announced retail timing is 2028. No specific release day, full product lineup or rollout schedule has been disclosed.
“A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.”
— Doug Wadleigh, Spin Master’s president of toys
Product Lineup Still Undisclosed
The announcement does not specify which toys will be included, how many products are planned, what they will cost, or when in 2028 they will reach stores. It also does not name retail partners or describe whether the launch will occur simultaneously across the covered markets.
Spin Master’s description of the collection’s play style is a company statement, not an independent assessment of finished products. Product details and safety information for individual items have not been provided in the source material. The deal excludes China and Japan, but the announcement does not explain the reasons for those exclusions or provide separate plans for either market.
Retail Details Expected Closer to Launch
The stated next milestone is the collection’s planned arrival at major retailers in 2028. Spin Master has not announced a more precise date. Further company updates may identify the toys, retail availability and prices, but no schedule for those announcements has been given.
Once products are listed, families will be able to compare each item’s age recommendation, features and price. The source report points readers to Spin Master’s website for more information; it does not provide additional release details.
Key Questions
When will the Jurassic World preschool toys be released?
The collection is planned for major retailers in 2028. Spin Master and Universal have not announced a specific date or rollout schedule.
What ages are the toys intended for?
The announced collection is designed for children ages 2–5. Individual products may have their own age guidance, which has not yet been published.
Where will the collection be sold?
The licensing agreement covers markets worldwide except China and Japan. The companies have not named retailers or confirmed availability by country.
What toys are included in the collection?
The announcement describes a broad range of products but does not list specific toys, features or prices.
What should families check before buying?
When products go on sale, families can review each item’s age guidance and packaging and check the U.S. Consumer Product Safety Commission’s recall database for relevant notices.
Source: rss
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